Has your business been relying on online paid advertising (ads) for customer acquisition? Things in the marketing industry are changing faster. Ads now not as effective as it was before. More and more people are now installing ad blockers on their devices. These ad blockers might be improving customer’s online experience, but they are signs of trouble for brands that have been relying on ads as their only strategy to reach their existing and new customers.
You need to figure out what your business needs to do to get around the ad blockers. Commerce has to continue. All that you need to do is to switch to content marketing.
What is content marketing?
Content marketing is the use of blogs, articles, and social media to build a strong relationship with your online audience (current and potential customers) to capture their attention and improve your brand awareness. It is different from paid advertising. You might have heard the phrase content is king. That means that in content marketing, you will be using blogs, articles, and social media posts to educate, inform, and update your customers. In other words, content marketing is about being helpful to customers by providing them with the information they need to know about the products they are planning to buy.
As a marketer, your role in content marketing is creating and distributing relevant and consistent content to attract a clearly defined audience to drive profitable customer actions. You provide information that is helpful to customers making buying decisions.
The 5 Reliable Content Marketing Tips for a Successful Strategy
Content marketing is not as easy as paid advertising. Here are some expert online marketing tips that will make your content marketing strategy successful:
1. Have a clear goal
Before you start creating content for blogs, eBooks, and social media, you must have a goal that you want to achieve with your content. The main goal is to generate leads, but you need to take some time and figure out how and why you are creating content.
You also need to understand your audience’s expectations and how you can fulfill their needs. If it is an article, ebook, or a blog that you are creating, you are creating for your readers, and it must have value to them. In short, the content that you are creating should address the needs of your readers or viewers.
2. Understand your audience
Before you start shooting your video or writing a single word, tweet, or post, you need to understand more about the audience that will be viewing or reading it. You can use Google Analytics to know who visits your page. Once you understand the data from google analytics, the next thing is to find out how you can create creative marketing personas based on the information from analytics, such as the age, location, job title, and interests.
3. Identify your content types
After determining and understanding your audience, the next thing is to figure out the type of content you will be creating for them. You can decide to be writing blogs, ebooks, and case studies, or creating videos. You can also be smart and start creating polls, quizzes, and infographics.
When you are creating content for marketing, quality matters
Whether it is a blog, ebook, or video, it must have value for your audience. Small businesses that have a limited in-house resource might not be able to produce all the different types of content that they need right off the bat, but that is not a reason to compromise quality if you want to be successful with content marketing. The best thing that they can do is to outsource Content Writing Services. That will help them save time and money and get their articles or blogs written by experts that have specialized skills.
4. Promote your content (Content marketing)
Search Engine Optimization (SEO) can help push your content and reach new readers, but that is not enough. If you want to be successful with content marketing, you have to use SEO together with paid media. You can also share your posts on Linkedin, Twitter, Instagram, and other social media platforms to generate an audience.
5. Be consistent
Content marketing requires consistency. Don’t expect leads to start rolling in after a few blogs and social media posts. You have to be consistent with your posting. Make sure that you are posting at least one new post every week. For better results and to help your posts get more engagements, find out what is the best time for posting your content and come up with a posting schedule and let your readers know about it.
Content marketing is for businesses that are looking for long term wins. If you want to get immediate traffic, content marketing is not the best. Paid advertising is the best option for businesses that are looking for immediate traffic and short term wins.