Building your online reputation is a must for every business that wants to excel in this era of digital marketing. Customers are now looking for online reviews about your business before filling out a form or calling you. They will search for your name on Google and other search engines to read your online reviews and know whether they can trust your brand or not. If they get negative information about your brand, they are less likely to engage with you.
A bad online reputation will reduce your market share and the profit that you are making. To avoid that, you should start managing your online reputation. You have to figure out what you need to do to remove all the negative posts and reviews on the internet about your business.
Your business might be struggling with a bad online reputation, even without your knowledge. That can be very distrustful and will affect your market share until you fix your online reputation. As an entrepreneur, you have to keep googling the name of your business to know whether there are some news articles, images, videos, misleading blogs, and other digital content that might be ruining your online reputation. If something is affecting your reputation, you have to take action as soon as possible. The longer you take to act, the more harm to your business.
Repairing your online reputation is more challenging than building it. No matter how challenging it is, you must do it to save your business. Here are some of the tips and tricks that a firm or brand can use to repair its online reputation after a crisis:
1. Ask Google to remove a page
You can contact the site admin to remove a misleading blog, image, or video on the site that might be ruining your reputation. Very few people will agree to do this. If the administrator is now willing to remove the content, you should go ahead and ask Google to remove that page or site from its listings.
Remember, just because the page is not in Google listing does not mean that it is not available on the internet. If Google can’t unlist the page or site from their search engine because the content does not meet the requirements for removal, you should now look for google outdated content removal services.
2. Encourage positive reviews
Encouraging positive reviews can help you take control and improve your online reputation. For your business to start getting positive reviews, you should ask for feedback. Ask your customers to rate their experience every time they make a purchase.
If you have a huge social media following, you can take advantage of your fans and ask them to review your business. People who are already following you on social media like what your business is doing and are likely to give it positive reviews.
Another way to encourage positive reviews is by making it easy for your customers to leave a review on your site. You can do that by incorporating a star rating on product pages and then encourage your customers to review products after making a purchase. You can even send an email to your customers to remind them to rate the product they have recently purchased.
To avoid worsening your already bad online reputation, you should avoid bribing people to give you positive reviews. If you bribe people and get known, more and more people will lose trust in your business.
3. Practice search engine optimization
Search engine optimization helps improve the google ranking of your pages and websites. Practicing SEO will increase the chances of people searching for your business to visit your site and avoid biased blogs and news articles that are ruining your reputation. It does that by moving the link to your website up on the search engine results. People who want to learn about your business are likely to visit the pages and sites that are on the top of search engine results. 75 percent of these people won’t go past the first page of the search engine results.
If people are giving negative reviews about your business because of a mistake that you made. The best thing to do is to apologize and promise your customers that will never happen again. If it is your social media post that is raising tempers, delete it and then apologize. People may have shared that post, and you might not be able to convince them to delete it. Delete image content removal services can help you remove images and videos on social media that are ruining your reputation.
5. Pick social media fights carefully
Social media is a goldmine if you can use it wisely. It requires both strategy and planning. If your client or customers have started a social media fight even without involving you, you might still experience the damages. To prevent that, you should inform your clients about the volatile nature of the online community and how engaging in social media fights can affect businesses. Instead of engaging yourself in social media fights, you should use social media as feedback tool and a way to share honest reality.